Kohl’s Lettering and Illustration
During my time at Kohl’s from 2017-2021, I worked on a variety of projects for social media, web design, and email. Here are some selected works where I was able to incorporate handlettering and illustration.
Social media post that I concepted, art directed, edited, and hand lettered the quote on the post-it note.
Father’s Day handlettering lockup used across all campaign materials — email, website, social media, print, and point of sale.
Handlettering used for a company-wide email from the CEO.
Social media post that I handlettered and animated for Kohl’s to congratulate their partner Jennifer Lopez for winning an MTV Video Music Award in 2018.
Email and website module that I animated. Illustrations were done by another artist. I handlettered “This sale gets an A+”
Mother’s Day handlettering and illustration lockup used across all campaign materials — email, website, social media, print, and point of sale.
Gallery of illustrations used for 4th of July campaign. Designers used these elements across all campaign materials — email, website, social media, print, and point of sale.
Social media post that I concepted, shot, art directed, edited, and handlettered.
Social media post that I handlettered for Hispanic Heritage Month. Illustrations were done by another artist.
Gallery of illustrations used for Mother’s Day campaign. Designers used these elements across all campaign materials — email, website, social media, print, and point of sale.
Easter handlettering lockup used across all campaign materials — email, website, social media, print, and point of sale.
Pinterest post that I designed and handlettered. Photos were taken and art directed by another photographer and AD.